This is something I wrote a few years ago for a Social Networking Platform which, I’m sorry to say, no longer exists.
“What’s the best way to blog on ecademy?” I’m not sure I know the answer. I can give you my answer, but I’m not so arrogant to imagine it’s the right answer. Judging from the views my blogs get, I’m not even that good a blogger. Anyway, here goes. Please don’t take any of these as being directed at any one person. Please DO take them as being specific to ecademy.
Don’t blog continually about your business area. It’s OK to blog about it sometimes. Blog about what really interests you – not something that you think will score a lot of reads or comments. When you blog, you are in effect saying “look at me, this is what I’m like, this is what I’m about.” So be yourself. Share your interests, your doubts, and only ask questions you care about the answers to.
I like to offer snippets about things that have happened to me – for example my run-in with a good humoured dental surgeon recently, or the day I murdered my daughter. Sometimes things make me cross, and so I blog about them. Aye, and sometimes I misuse the system, blogging to draw attention to something that annoys me on here. And at the moment I’m probably blogging too much about the meeting at Bedford. (Will you be coming along, by the way?)
Don’t blog for google; blog for you. If you write about things which interest you, you’ll attract people who share your interests.
Comment more than you blog. Ok, so google doesn’t pick up your comments, but see above. People like to get comments on their blog, it shows them that someone is interested. Share the love.
When you write, try to write intelligibly. You don’t have to be an English master, but at least proof-read what you have written. And use the conventions of English – sentences, paragraphs, punctuation… Capital letters at the start of sentences are a real bonus. If you can’t spell, use a spallchucker. Ecademy has a “preview” button so you can read what you have written before committing it to the database. Use it.
If you object to something someone writes, be reasonable. Just because you don’t like it, it doesn’t mean you are right. If you absolutely must comment negatively, try to do so in such a way that leaves the other person some wiggle room, or lets them see that you accept that you might be wrong. Unless they are obviously trying to scam people then if you *really* disagree, keep shtum ot take it to PM. Do as you would be done by.
Be prepared to get some criticism, and listen to it when it comes. If someone says something negative about your blogging style or subject matter, try not to get angry or hurt by it; try to see what it is that they object to, and consider whether it’s fair comment. If you decide it is, try to change.
Watch the master bloggers, and learn from them. Try to emulate them where you have the ability, but recognise your limitations. I’d love to be able to blog with the panache of Andreas Wiedow, the intelligence of Steve Holmes, or the wit of Richard Jones and James Coakes – and believe me I’ve tried – but these people are geniuses at what they do, and my contributions will always fall short of the mark.
Don’t try to be witty unless you are witty. Don’t try to be clever unless you are clever. Don’t blog about your compassion unless you are compassionate. Don’t blog about love unless you know about love. And so on.
I think most of the above can be summed up into three statements: Be yourself. Be comprehensible. Be decent.